Social Media Manager · Content Producer & Director
Every brand has a story worth telling. I help food, beverage, and lifestyle brands find theirs — and bring it to life through intentional content, cinematic storytelling, and social media strategy that turns followers into loyal customers.
Hi, I'm Hazel — founder of Hustle Hazel Digital Marketing Services and a Social Media Manager, Content Producer, and Director with a deep passion for storytelling.
I believe great content isn't just about looking good — it's about feeling something. Every Reel I produce, every graphic I design, every caption I write starts with a story: who the brand is, what they value, and why their audience should care. That narrative thread is what transforms passive scrollers into loyal customers.
My background in Hotel & Restaurant Management and a Master's in Tourism Economics gives me an insider's understanding of the hospitality and F&B world — the pace of a kitchen, the energy of a bar night, the pride behind a chef's signature dish. I don't just manage accounts; I direct content that makes people want to show up.
From cinematic food Reels to behind-the-scenes culinary school content, watersport adventures to celebrity-collab campaigns — I approach every project like a mini-production, where every frame tells part of a bigger story.
I don't just post — I produce. Every piece of content I create starts with a question: what story are we trying to tell?
Before the camera rolls, I think like a director — choosing angles, pacing, and moments that carry emotional weight. Whether it's a close-up of a chef's hands or a wide shot of a sunset beach bar, every frame is intentional.
I start every client relationship by understanding the story behind the brand — its values, its people, and the feeling it wants to leave with its audience. That narrative becomes the foundation for everything: the feed, the captions, the campaigns.
My own curiosity for life — from studying in Bologna to diving into the watersports and culinary worlds of the Philippines — feeds directly into my work. I bring a lived, human perspective to every brand I touch, because the best stories always come from genuine experience.
Storytelling isn't separate from strategy — it is the strategy. When the content resonates on an emotional level, the metrics follow. Reach, engagement, and conversions are the result of content that makes people feel something first.
End-to-end social media management tailored to hospitality and lifestyle brands.
Full account management across Instagram, Facebook, and TikTok — including content scheduling, community management, and monthly reporting.
From concept and shoot direction to editing and final delivery — I produce cinematic short-form videos and Instagram Reels that tell your brand's story with intention, not just footage.
On-brand graphic assets including feed posts, stories, event announcements, menus, and promotional materials designed to convert.
Compelling captions and copy that reflect your brand voice, drive engagement, and encourage action — whether that's a reservation, DM, or click.
Data-driven content strategies, competitor audits, content calendars, and campaign planning aligned with your business goals.
Facebook and Instagram ad campaign setup, targeting, and optimization to grow reach, drive traffic, and generate measurable results.
A hands-on skillset built specifically for hospitality and lifestyle brands.
Real campaigns. Real results. A selection of brands I've grown through intentional social media strategy.
For Jardin, I act as both Social Media Manager and Content Director — shaping a visual narrative that captures the warmth, vibrancy, and sophistication of Mediterranean dining across Boracay and Iloilo.
The content spans formats and feelings: a viral "Everything Hallelujah" TikTok-format Reel that tapped into trending audio to drive massive reach; an intimate Cheese Fondue video that made viewers hungry just watching; and a Valentine's Day campaign that positioned Jardin as the destination for special occasions — all tied together by a consistent, story-driven visual identity.
Everything Hallelujah
Cheese Fondue
Valentine's Day Campaign
Watersports is pure adrenaline — and that's exactly the story I told for Tommy's. As Content Producer and Director, I put the audience inside each experience: the rush of a banana boat, the thrill of a UFO ride skimming across the water, the freedom of a jetski, and the breathtaking moment of going airborne on a parasail over Boracay.
The content wasn't just promotional — it was an invitation to feel something. Each video was directed to make viewers want to book, not just watch.
Parasailing
Banana Boat & UFO Ride
Jetski
Italian food is already cinematic — the stretch of fresh pasta dough, the char on a wood-fired crust, the precision of a chef who's been cooking the same recipe for decades. For Giuseppe, I direct content that puts the viewer inside that kitchen.
Chef Giuseppe himself becomes the storyteller: hand-rolling fresh pasta from scratch, building a Pizza Cipollata layer by layer, and crafting a Ravioli di Pesce that's as beautiful to watch being made as it is to eat. The goal with every video is simple — make Iloilo diners feel like they're already at the table.
Fresh Pasta with Chef Giuseppe
Pizza Cipollata
Ravioli di Pesce
A culinary school isn't just a place to learn technique — it's where people begin their life's story. For Le Chef, I produce content that captures the full experience: the drama of a black ink seafood pasta coming together in the pan; the pride and nerves of the first batch stepping into the baking laboratory for the very first time; the care that goes into a perfectly finished Shrimp Bisque.
The storytelling goes beyond the food — it's about aspiration and community. Every video is directed to make prospective students see themselves in that kitchen, and feel that this is where their journey begins.
Black Ink Seafood Pasta
1st Batch Baking Laboratory
Shrimp Bisque
Numbers from active client campaigns — because great content should be measurable.
Transparent, all-inclusive packages. All prices in USD.
/ month
Feedback from the brands I've worked with.
"Hazel transformed our social media presence at Jardin. Our engagement skyrocketed and the quality of her Reels consistently impressed our team and our guests. She truly understands the F&B space."
"Working with Hazel was a game-changer for our watersports business. She captured the energy and excitement of what we offer perfectly — the parasailing proposal video alone went viral in our community."
"Hazel's understanding of the culinary world made her the perfect fit for Le Chef. She captures the artistry of our courses beautifully and has helped us attract a new generation of aspiring chefs."
Ready to elevate your brand's social media? Fill out the form and I'll get back to you within 24 hours.
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